sdotrock, toronto, canada

Sarah Lauren Parrish

digital producer, web specialist, creative

I work where the curatorial and technical meet.

I'm a Toronto-based digital producer, web specialist, and creative. Since 2015 I've built and maintained the core digital presence of the Blood in the Snow Film Festival and the Deadly Exposure Industry Conference β€” two projects I've helped shape and care deeply about. My background spans Art History, Curatorial Studies, and Education β€” years spent thinking seriously about how images work, how meaning is made, and how to communicate clearly across very different contexts.

web development & design HTML / CSS bootstrap 5 DNS digital production content strategy social media photography film festival toronto
Sarah Lauren Parrish

Over a decade of festival work

Blood in the Snow Film Festival

A Toronto-based not-for-profit film festival dedicated to Canadian horror and genre cinema, held over 6 days each November at the Isabel Bader Theatre. bloodinthesnow.ca is the festival's primary public face β€” film lineup, schedule, ticket/pass sales, programming info, and a growing archive of Canadian genre cinema history, all kept current and accurate throughout the year.

web development & design

  • Built and maintained bloodinthesnow.ca since 2015 β€” fully custom-coded in HTML, CSS, and JavaScript
  • Archive spanning 14+ festival editions, built and structured from scratch
  • Cohesive dark design system with responsive, accessible layouts throughout

social media & content

  • Year-round social media and newsletter content across all platforms β€” copy, graphics, scheduling, and campaign strategy
  • Maintained brand standards and visual identity across the festival's digital presence year-round
  • Co-presentation campaigns (imagineNATIVE, InsideOut etc.), and real-time social coverage throughout festival week
  • Drove significant audience growth across festival social channels year-over-year

BITSradio

  • Content production and episode work for BITSradio β€” a weekly podcast highlighting filmmakers playing the festival, 130+ episodes documenting the filmmakers playing the festival

ticketing & event operations

  • Online ticket/pass sales and guest lists managed end-to-end
  • Front of House management and logistics

board of directors

  • Organizational governance, strategic direction, long-term planning, and policy development

Deadly Exposure Industry Conference + Development Lab

Deadly Exposure is a Canadian film industry conference and the Lab supports BIPOC, 2SLGBTQIA+, women, and underrepresented emerging genre filmmakers developing feature films or web/TV series toward production. deadlyexposure.ca is the conference's primary public face β€” panel speaker lineup, industry round table schedule, and a growing archive, all kept current.

web development & design

  • Built and maintained deadlyexposure.ca β€” fully custom-coded in HTML, CSS, and JavaScript
  • Conference archives spanning 2018–2026, built and structured from scratch with consistent design system and accessible layouts

Horror Development Lab

  • Separate archive and web infrastructure for the Horror Development Lab program, 2021–2026

social media & content

  • Social media and communications managed as part of the broader festival ecosystem

Recent freelance work

Petunia the Clown

web design & development

My aunt has performed as Petunia the Clown β€” magic shows, balloon sculpting, and singing telegrams β€” since 1993. Built and maintained multiple versions of her site over the years, currently a full custom build with gallery, services, and booking.

Kelly Michael Stewart

web design & development

Personal portfolio site for Kelly Michael Stewart β€” filmmaker, programmer, and Blood in the Snow Festival Director. Custom-coded with a cinematic dark design, full biography, filmography, and CV.

Fernwood Trail Beer Co.

web development

Real-time LCBO stock tracking widget for an Ontario craft beer brand, integrated into their existing site to help customers find available products at LCBO locations.

Where I work

easyDNS Technologies

Domain & Technical Support Specialist

12+ years at a Canadian domain name registrar and DNS Hosting provider. Day-to-day work spans domain name operations, DNS record infrastructure, email authentication, SSLs, trust and safety, abuse monitoring, enterprise client support and problem solving.

The work demands staying current β€” DNS, domain names and internet standards move constantly.

2013 – present

What I work with

Tools and skills built across 12+ years of hands-on work.

development & tools

  • HTML / CSS
  • Bootstrap 5
  • SEO
  • JavaScript & jQuery
  • Responsive & mobile design
  • Accessibility (WCAG AA)
  • CMS & email platforms
  • AI-assisted workflow

infrastructure & operations

  • DNS configuration
  • Domain & registrar operations
  • Email authentication (SPF / DKIM / DMARC)
  • Abuse monitoring & trust and safety
  • SSL
  • Web hosting support
  • Systems thinking & problem solving

content & creative

  • Photography & live event coverage
  • Social media strategy & content creation
  • Graphic production & creative direction
  • Newsletter & email production
  • Digital archiving
  • Copywriting and communications

Where the thinking comes from

York University

MA, Art History with Graduate Diploma in Curatorial Studies & Visual Culture

2003 – 2005

Ontario Institute for Studies in Education, University of Toronto

BEd, Junior/Intermediate Education concentration in Visual Arts

2008 – 2009

York University

BA (Honours), Art History with Minor in Women's Studies

1998 – 2005

Let's
talk

Available for web, digital production, content, and operations work in and around Toronto. I'd like to hear from you.